QHSSE Campaign Guides
Practical playbooks for planning, launching and measuring QHSSE campaigns. Each guide covers the messaging, tactics, materials and metrics that make campaigns land — from behavioural safety to seasonal risk and wellbeing.
Articles in Campaign Guides
Step-by-step guides for running effective QHSSE campaigns.
Near Miss Reporting Campaign: A Step-by-Step Guide
Practical steps to launch a near-miss reporting campaign: messaging, channels, recognition, and how to close the feedback loop.
Monthly Safety Campaign Calendar (12-Month Plan)
A twelve-month safety campaign calendar with seasonal risks, cross-industry themes, and one campaign brief per month you can lift straight into your plan.
Behavioural Safety Campaign Examples That Actually Work
Behavioural safety campaigns broken down by objective — reporting, intervention, stop-work authority — with the exact tactics teams use to get uptake.
Mental Health at Work Campaign: A Practical Blueprint
Run a mental health campaign that goes beyond awareness — with messaging, manager scripts, peer support, and metrics that show impact.
Heat Stress Awareness Campaign: Full Playbook
Everything you need to launch a heat stress awareness campaign — early signs, hierarchy of controls, hydration schedules, and ready-to-run materials.
Ready-to-build campaign pages
Jump straight to a generated landing page with a matching campaign builder pre-filled.
Working at Height Awareness Campaign
Build a awareness campaign on working at height. Generate posters, toolbox talks, safety alerts, and a rollout plan tailored to your topic and audience.
Generate Campaign pageHand & Finger Safety Awareness Campaign
Build a awareness campaign on hand & finger safety. Generate posters, toolbox talks, safety alerts, and a rollout plan tailored to your topic and audience.
Generate Campaign pageHeat Stress Prevention Awareness Campaign
Build a awareness campaign on heat stress prevention. Generate posters, toolbox talks, safety alerts, and a rollout plan tailored to your topic and audience.
Generate Campaign pageHazard Reporting Culture Awareness Campaign
Build a awareness campaign on hazard reporting culture. Generate posters, toolbox talks, safety alerts, and a rollout plan tailored to your topic and audience.
Generate Campaign pageMental Health & Wellbeing Awareness Campaign
Build a awareness campaign on mental health & wellbeing. Generate posters, toolbox talks, safety alerts, and a rollout plan tailored to your topic and audience.
Generate Campaign pageAwareness Campaign for Oil & Gas
Run a awareness campaign built for Oil & Gas. Generate tailored posters, toolbox talks, alerts, and a rollout plan for your workforce.
GenerateFrequently asked questions
How do I plan a safety campaign?
Start with a specific behaviour you want to change, not an awareness theme. Set a baseline metric, pick 2–3 tactics (poster, toolbox talk, leadership walk), run for 3–6 weeks, then measure the same metric again.
How long should a QHSSE campaign run?
Most focused campaigns run for 3–6 weeks. That's long enough to shift a behaviour but short enough that materials stay fresh. Multi-quarter themes should be broken into shorter campaign cycles.
How do I measure campaign impact?
Measure a leading indicator tied to the behaviour — near miss reports, stop-work uses, PPE compliance walks, phishing report rate. Compare the four weeks before and after the campaign, not just injury counts.
What makes a campaign fail?
Vague messaging, no specific behaviour target, no leadership visibility, and no follow-up. Posters alone don't shift behaviour — pair every campaign with conversation, recognition and a metric.
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