Behaviour Change Campaign for Oil & Gas
Oil and gas operations combine high-hazard process work, remote sites, rotating contractors, and a strong safety culture expectation. A behaviour change campaign is shifting a specific behaviour through repetition, feedback, and recognition and is designed to the target behaviour, the triggers and barriers, daily prompts, supervisor coaching, and metrics that show whether behaviour is moving.
What this campaign covers
- This campaign is designed for the typical Oil & Gas challenges: high-consequence hazards, contractor integration, process safety and asset integrity.
- The campaign runs for 4–6 weeks and focuses on one measurable outcome rather than broad awareness.
- Materials are generated in your preferred language and can be branded with your logo and colours.
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Frequently asked questions
- What does a behaviour change campaign for Oil & Gas include?
- It includes posters, toolbox talks, safety alerts, a leadership brief, and a rollout plan tailored to oil & gas operations and the behaviours you want to change.
- How long should the campaign run?
- Most behaviour change campaigns run for 4–6 weeks. That is long enough to build a habit but short enough that materials stay fresh and supervisors remain engaged.
- Can I adapt the campaign to different sites or languages?
- Yes. The Safety Campaign Hub generates the campaign in your chosen language, lets you set audience and tone, and applies your organisation's branding automatically.
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